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1 tube |
109.00 |
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The new “wonder” potion is called Idebenol (pronounced
e-deb-in-all), from prestige skin cream developer Sövage
Dermatologic Laboratories. But why are cosmetic “insiders”
betting that Idebenol will not only make you look years younger
but will breathe new life into a maturing (some would say
“stagnant”) cosmetic industry? Well, it’s
surely not Idebenol’s less-than-spectacular (some would
say rather plain) pale green and white packaging. Nor is it
the fact that Idebenol touts itself as a “Facial Anti-Oxidant.”
Let’s be real; anti-oxidants are nothing new. So why
is everyone so excited?
The reason everybody is so excited about Idebenol is that
it can virtually reverse the hands of time. I know, “reverse
the hands of time” sounds a wee bit trite, but here’s
one juicy little fact that will get you off your butt and
running to your favorite cosmetic counter: In a clinical trial
conducted on women with an average age of 67, these “mature”
women increased their Skin Renewal Rate, or “SR2,”
so dramatically that it matched the skin renewal rate of women
in their late 20s (29-year-olds to be exact). That’s
right. 67- year-old skin with a renewal rate of a 29-year
old. Amazing!
So what is a Skin Renewal Rate, you ask? Well, as it was
explained to me, Skin Renewal Rates reflect the speed at which
new skin cells replace old skin cells... in other words, it’s
a standardized measure scientists use to determine the skin’s
“aging” parameters... and one reason a 29-year-old
always looks younger than a 67-year-old. Not quite there yet?
It turns out that Idebenol does more than just make you look
younger. Idebenol is a highly selective “free radical
killer.” But what in the world are “free radicals,”
and how does “killing” them help your skin look
younger, tighter, and firmer?
For an answer, we turned to Dr. B. Grant Bishop, M.D., noted
dermatologist and Clinical Professor of Dermatology at the
University of Utah. Dr. Bishop told us, “Free radicals
are highly reactive molecules that can severely damage skin
cells,” explaining, “For more than three decades,
researchers have known that free radicals accelerate the skin’s
aging process. In scientific terms, free radicals initiate
a destructive cascade of events that cause the denaturation
of structural cellular protein, a loss of enzyme function,
the depletion of natural cellular protectants, a shift in
cell membrane lipid oxidation, and ultimately weaken the skin’s
immune protective system... damaging DNA and predictably resulting
in ‘mutational events’... like thinning skin,
loss of elasticity, age spots and, of course, wrinkles...
the classic signs of premature aging.”
| Qty |
Details |
Price
|
Order |
| 1 |
1 tube |
109.00 |
 |
|